Start Date: 6/26/2018 1:00 PM EDT
End Date: 6/26/2018 2:00 PM EDT
Employer Brand: Strategic Tool to Attract, Recruit & Retain Talent
What is an Employer Brand?
It is implementing a well-aligned employment brand that can increase the likelihood of attracting and retaining employees that best "fit" the organizational culture. In this session, practitioners will take a look at their company's current branding strategy and what elements need to be managed to effectively express the organization's value proposition, culture, systems, attitudes and employee relationships.
Participants will learn:
Speaker: Lori Miller, President of Developing Professionals
- How to identify and clarify the company brand.
- How to develop steps to ensure the employer brand is well executed.
- Review current recruitment and retention processes to enhance and implement powerful branding strategies.
Cost: FREE for NAPT Members